Designed for the best; available to all

While we work with some of the world’s top coaches, sports medicine experts and leaders in manufacturing and engineering, we will always listen to our athletes above all others.

Only the elite men and women who rely on our products to perform at the highest levels can really understand whether our products are good enough. We are proud that so many of them agree that SBD is a brand they can trust.

The expectations of our athletes have shaped products that have become the benchmark across powerlifting, strongman, weightlifting, and a wealth of other strength sports. We know that our customers want to see the same level of quality in the equipment they use to pursue strength themselves.

An uncompromising attention to detail

We design and build the same products that we would want to use in our own training, through collaboration with world class athletes, coaches, and health professionals.

We have set ourselves apart from the rest with our love of superior quality, whether that be in the materials we choose, or in the state of the art manufacturing techniques we employ.

Manufacturing in the heart of England

Our manufacturing campus resides in the heart of Yorkshire, where British ingenuity and a passion for what we do combine to create the equipment relied upon by athletes the world over.

Using new techniques and traditional methods, the products we produce have come to represent the gold standard for anyone pursuing the development of physical strength.

As SBD has grown we have invested heavily in building our manufacturing base, as well as the machinery and techniques which ensure that we remain on the cutting edge.